In today’s digital and consumer-driven world, the well-designed product is not the only criteria for success. One needs to understand and align the products and its features with the changing taste of consumers.
Every manufacturer wants to know to change consumer’s preferences, issues about a product, likes and dislikes about features, anything that can improve the customer experience and increase brand penetration.
This is easier said than done. Before a product reaches the consumer it goes through a chain of multiple parties. This process is complicated which makes it almost impossible for the manufacturer to get access to this vital data buried in the levels of the distribution chain. Unavailability of secondary sales data paralyzes the sales force planning.
You must be aware of the concept of Moments of Truth in marketing. Likewise, there can be moments of truth when you look back into the distribution chain starting from the retailer to the manufacturer.
At every such moment of truth or intersection point, gathering data is important. Zylem software platform exactly fits here. It helps you collect all this data in real time. This data can be sliced and diced on multiple dimensions like retail stores, geographies, salespersons or any demographic parameter. And the insights build on this data are a great competitive advantage.
This is not a surprise that Zylem software platform is being adopted by industry leaders like Johnson & Johnson Medical India, Torrent Pharmaceuticals, Diageo India, and United Breweries and so on.
Recently the company has also added coveted names likes Sula Vineyards, Omron Healthcare.
Managing Director of SAPL, Mr. Sajeev Kulkarni, describes his software products as “Divya Drushti“(power to look deep into the business) and is sure to help the client take their businesses to the next orbit.