When Your Reps Type Instead Of Talk, Revenue Suffers
It’s 8 PM. Your field sales representative is still at his desk, not meeting customers or planning tomorrow’s route, but filling out visit reports in a spreadsheet. For the seventh customer he met today, he’s typing: Customer name. Location. Products discussed. Potential order value. Competitor activity. Retailer concerns. Next follow-up date. He’s been doing this […]










