You Spent $1 Million on Trade Schemes Last Year. Do You Know Which Ones Actually Worked?
You Spent $1 Million on Trade Schemes Last Year. Do You Know Which Ones Actually Worked? Why Scheme ROI Analytics Is the Missing Layer in FMCG Trade Promotion Management Every FMCG brand in India runs trade schemes. Volume-based incentives. Slab discounts. Retailer loyalty programs. Seasonal push schemes. Display allowances. The average mid-size FMCG company spends […]











